Artwork related stuff

Bleed

Bleed is a printing term used to describe the zone outside the trim area. Elements that touch the edge of the paper/card need to extend into the bleed area beyond the trim edge where the product will be cut.

Trim

Trim is where the product will be cut. As it’s very difficult to print exactly to the edge of the artboard, it is necessary to print onto the bleed area and then trim the paper/card down to the required finished size.

Safe area

The safe area – or the margin – is the zone inside the trim line where no text should be placed. When trimming the sheet of paper/card, any text outside the safe zone could be clipped. A margin of 3mm is usually acceptable.

Colours

All artwork should be in CMYK colour model. Colour printing typically uses ink of four colours: Cyan, Magenta, Yellow, and Key (black). For best results, set your software to colour profile: Fogra 39 (ISO 12647-2:2004). RGB artwork will be converted and colour variations may occur.

File formats

You need to supply high resolution artwork at 300 dpi resolution and the file format of choice is PDF. Try to export your PDF as a PDF/x-1a:2001 where possible. We also accept *.eps and high resolution *.jpg.

Here’s how it works!

Bleed
This is the zone outside the trim line. Anything in the bleed area will be cut off.
Bleed
Usually most artwork requires a 3 mm bleed all around the artboard — always check the product specs!
Trim
Trim is where the product will be cut. Anything outside this line will be cut off.
Trim
Keep your text at least 3 mm away from the trim line or it might get clipped.
Safe area
This is the zone inside the trim area. Avoid placing any text in this area as it won’t be safe.
Safe area
Keep your text at least 3 mm away from the trim line or it might get clipped.
Printer marks
DO NOT place any crop/trim marks on your artwork as they might show in the final product.
Fonts
All fonts in your artwork must be outlined or embedded.